SaaS: the way forward for applications vendors

Software as a Service (SaaS) represents a revolution in software delivery. With a global spend set to rise from $5.5bn in 2005 to nearly $14.5bn in 2011*, it is also a major revenue opportunity for Independent Software Vendors (ISVs).

But there are challenges. The increasing demand for SaaS means that as an ISV you will be faced with difficult choices. Like how much self-hosting you can offer, and how much must be outsourced to managed hosting providers. Effective partnering relationships and economic system development both have key roles to play in increasing your market penetration and maintaining business growth.

Microsoft’s SaaS Incubation Center Program is here to help you meet the challenges of service-based software delivery, and ensure a smooth transfer to the new business model.

SaaS immensely simplifies software deployment, reduces customer acquisition costs, and allows developers to support many customers with only one version of a product.

7global is a Microsoft Gold Partner and one of the UK’s longest established hosting providers. A pioneer in SaaS delivery 7global has a wealth of experience in supplying customers with demo, trial and fully managed SaaS solutions.

As a hosting partner for ISVs 7global plays a critical role in addressing all of the key commercial and technical challenges that arise. Put simply, 7global has the skills and depth of experience that ensure success.

7global will provide business and technical training sessions and provide ISVs with one-to-one consulting, discounted licensing for the first year and access to an established hosting channel, so you can deliver your applications to market faster than the competition.

* IDC, April 2007

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